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Andrew
@music2work2
đŸ§” (1/11) Bringing Crypto Into the Real World "This is part 2 of a 4-part series on episode 11 @cooprecsprecs Podcast: Midnight Diner Recap with @ted. What do you do if you have a great idea and people dismiss it because they think it’s a scam? Even worse, they run screaming from it? đŸ€·â€â™‚ïž tl;dr: Make it cool."
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@music2work2
đŸ§” (2/11) "Get enough of the cool people doing something and the rest will follow. But how do you get them? tl;dr: Bribe them for attention. If you want people to try something they have negative assumptions about, you’ll have to be compelling and tenacious. Freebies are great, but it only gets you so far."
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đŸ§” (3/11) "LA is the worst for getting people to attend a gig. It’s hard to get someone on the west side to go downtown, and getting surfers to spend a school night in Hollywood is harder. I’ve handed out hundreds of flyers for my band’s gig at the Whisky—people treat you like an alien 😅."
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@music2work2
đŸ§” (4/11) "So what do you do? Stack the deck in your favor: great location, killer entertainment, amazing music, free booze. The Midnight Diner events have done this brilliantly. Getting people there is one thing, but getting them a wallet and withholding booze until they get one? Genius. 😎"
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@music2work2
đŸ§” (5/11) "My favorite story is the guy with a huge Instagram following making it clear he had no time for this - ‘just give me the wristband already!’ Coop Records didn’t budge, so he left with a wallet. That's the kind of tenacity that makes people re-think their assumptions. That’s how you turn skeptics into believers."
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@music2work2
đŸ§” (6/11) "Now that the Midnight Diner event series is creating FOMO and selling tickets, its memetic spread is linked to crypto. And that’s literally making crypto cool. It’s a social proof strategy: if you make it fun and exclusive, people will want in—regardless of their initial resistance."
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@music2work2
đŸ§” (7/11) "I’m excited to see how the next Midnight Diner iteration plays out. Whether they hit their wallet penetration goals or not, they’re creating an environment where artists and on-chain music are celebrated. It’s a win-win. 🎉" (I hope last night went well!)
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đŸ§” (8/11) "Speaking of cool events—Andie, one of the node leaders at musicto, is based in the Philippines. She runs ATM Productions and is about to put on their third event, the biggest one yet. She’s feeling imposter syndrome, but I know she’ll crush it. đŸ’Ș Could there be a collaboration opportunity here? đŸ€”"
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@music2work2
đŸ§” (9/11) "Bringing people together through music is core to what we do. Is there a Midnight Diner / @cooprecs template for Andie and her team? What are the cultural implications of wallet penetration outside the US? How do we tackle them? Exciting questions we’re diving into! 🌏"
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@music2work2
đŸ§” (10/11) "If you’re in the Philippines, check out our spotlight on Andie and ATM Productions: https://www.musicto.com/news/in-the-spotlight/in-the-spotlight-atm-productions/. It’s people like her and Cece who inspire me. They’re not just making things happen—they’re building bridges between music and new tech. 🙌"
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@music2work2
đŸ§” (11/11) If you haven't already go check out the podcast episode: https://open.spotify.com/episode/1cQtbUwiO5AFX0iO7Aecww?si=0ea6a6d9682744de "Next up: Part 3—The Economics of On-Chain Music.
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