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Andrew
@music2work2
š§µ (1/11) Bringing Crypto Into the Real World "This is part 2 of a 4-part series on episode 11 @cooprecsprecs Podcast: Midnight Diner Recap with @ted. What do you do if you have a great idea and people dismiss it because they think itās a scam? Even worse, they run screaming from it? š¤·āāļø tl;dr: Make it cool."
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Andrew
@music2work2
š§µ (2/11) "Get enough of the cool people doing something and the rest will follow. But how do you get them? tl;dr: Bribe them for attention. If you want people to try something they have negative assumptions about, youāll have to be compelling and tenacious. Freebies are great, but it only gets you so far."
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Andrew
@music2work2
š§µ (3/11) "LA is the worst for getting people to attend a gig. Itās hard to get someone on the west side to go downtown, and getting surfers to spend a school night in Hollywood is harder. Iāve handed out hundreds of flyers for my bandās gig at the Whiskyāpeople treat you like an alien š ."
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Andrew
@music2work2
š§µ (4/11) "So what do you do? Stack the deck in your favor: great location, killer entertainment, amazing music, free booze. The Midnight Diner events have done this brilliantly. Getting people there is one thing, but getting them a wallet and withholding booze until they get one? Genius. š"
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Andrew
@music2work2
š§µ (5/11) "My favorite story is the guy with a huge Instagram following making it clear he had no time for this - ājust give me the wristband already!ā Coop Records didnāt budge, so he left with a wallet. That's the kind of tenacity that makes people re-think their assumptions. Thatās how you turn skeptics into believers."
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Andrew
@music2work2
š§µ (6/11) "Now that the Midnight Diner event series is creating FOMO and selling tickets, its memetic spread is linked to crypto. And thatās literally making crypto cool. Itās a social proof strategy: if you make it fun and exclusive, people will want ināregardless of their initial resistance."
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Andrew
@music2work2
š§µ (7/11) "Iām excited to see how the next Midnight Diner iteration plays out. Whether they hit their wallet penetration goals or not, theyāre creating an environment where artists and on-chain music are celebrated. Itās a win-win. š" (I hope last night went well!)
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