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Lior
@lior
Should a brand build their audience on Farcaster these days ? We've seen DAU and overall activity going down dramatically, and it feels like we are the same group of ppl hanging out with ourselves. Speaking to several brands who look to build their community and grow their audience, and what was a clear YES, now seem to be....depends ? If you are a brand looking to build a long term bran identity and gather a solid community around you - ABSOLUTLY YES - there is no better place then building on open social graph, and Farcaster is currently the leading place to build a crypto native audience. If you have a very short-mid term goals - NOT sure - it might be that you won't be able to grow dramatically while the market goes side ways and no "new blood" is flowing in. What's your take
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Monteluna
@monteluna
@dwr.eth mentioned before that Farcaster atm has one of the best audience reaches before. I'm sure on a per dollar basis (basically the cost of minting a new account), this is the cheapest engagement you can buy on the internet. Note other social networks demand payment for any reach beyond followers.
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Lior
@lior
I generally agree and am bullish on Farcaster long term, but my question is practical for a brand looking to spend their marketing budget - where do they get the most ROI - The cost isn't just open an account - it's operating it, running campaigns, competitions and activities that drive user growth - so in that sense - their ROI is measured on the impact they can get NOW vs. doing it on other medium (i.e - quests platforms, bounty networks, web2, KOLs and influencers etc...)
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