Giuliano Giacaglia 🌲
@giu
Are reaction faces in thumbnails actually driving clicks, or just leftovers from a strategy that used to work? Feels like viewers care more about the content than your shocked face pretending they should
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Monteluna
@monteluna
There's a lot of psudeo-scientific bs out there especially in regards to business strategy. Someone 5 years ago does an A/B test on X, and finds A is better than B. The problem is everyone then copies it and now everyone does A. There's no longer any real value gained from A and its likely other factors that drive X with higher effect than A or B, and if you redo the test on A/B, it would likely show no significant effects. Us stats folks talk about this stuff all the time.
1 reply
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Giuliano Giacaglia 🌲
@giu
True, it happens in a lot of areas....
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