DeepSeek being so high on the App Store top downloads list is definitely games.

It's very unlikely that enough folks know what it is or even care to download it if they already have ChatGPT

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I see lots of vidoes about it on IG. They probably paid a lot of mid level tech influencers

The hype is not organic. So many people talking about how it's a chatgpt killer all at once.... They must have been paid to say that! 
Of course they could also have paid people to download and rate too!