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Ozair Akhtar
@ozair
Its quite annoying how the KOLs charging THOUSANDS of dollars still expects to be SPOONFED with all the content. Like bro, learn to research & write. Its literally your job. How do you guys deal with such KOLs?
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Shivam Garg
@meshivam
Literally, it was actually pretty eye-opening during our campaign to finalize the KOLs. We noticed 2 really interesting things. The smaller creators, the ones with a few thousand followers, were genuinely digging into the project and brainstorming all sorts of cool ideas they could do. But then these mega-KOLs who were just like, "just give me the script". Ever since then, we've pretty much always leaned towards working with the nano or micro accounts.
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