Ozair Akhtar pfp

Ozair Akhtar

@ozair

101 Following
13 Followers
Ozair Akhtar pfp
Ozair Akhtar
@ozair
Its been ages since I have seen good KOL content. It's all the same copy-paste, generic ideas. No research, no deep dives. And don't even get me started on the botted comments. It wasn't always like this. Where do you think we went wrong?
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Biggest content marketing mistake: Creating content YOU want to make, not what USERS need. How you can FIX this: 🟣 Map exact pain points in the user journey 🟣 Create content that solves those specific problems 🟣 Distribute where those users already are
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Underrated content marketing hack: Creating systematic content that builds on itself. Instead of random posts: 🟣 Answers fundamental questions first 🟣 Creates clear pathways to deeper knowledge 🟣 Links logically to form complete solutions
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Community building mistake: Creating passive consumption environments. How to FIX it: 🟣 Entry-level tasks anyone can complete 🟣 Skill-based recognition systems 🟣 Progression ladders beyond tokens Shift from lurkers to co-creators.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
"Professional content" is killing your engagement. Translation: boring as hell, sounds like everyone else, and puts your audience to sleep. Drop the corporate voice. Be the person people actually want to hear from.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Community building isn't about giveaways or Discord members. It's about designing SYSTEMS where members develop genuine shared identity. The best communities are carefully engineered environments where each interaction strengthens belonging and adds compounding value.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Unpopular opinion: Your tokenomics are NOT a community strategy. If the only reason people stick around is token appreciation, you don't have a community. You have mercenaries. Build something people would use even without a token
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Don't write like you're delivering a TED talk. Write like you're texting your smartest friend at 2am with a random insight. The best content feels like a conversation, not a lecture. Don't be a podium guy.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
The best Web3 projects do ONE thing differently: They understand their products as SYSTEMS, not collections of features. Grasp how the user experience flows - from discovery to adoption to advocacy. Everything else follows from this understanding.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
How to fix your dead crypto content: 🟣 Use your product daily (I'll never stop saying this) 🟣 Write like you speak to friends, not like a research paper 🟣 Solve ONE specific problem per piece of content Your content is dead because it's ABOUT crypto, not FROM living it.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Took some time off CT. Visited family, ate a lot, & avoided all the charts Gm
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Its quite annoying how the KOLs charging THOUSANDS of dollars still expects to be SPOONFED with all the content. Like bro, learn to research & write. Its literally your job. How do you guys deal with such KOLs?
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Assumption is the silent killer of marketing. Ask the hard questions: 🟣What EXACTLY is my product 🟣Who ACTUALLY needs it 🟣Why it EXISTS (not features) 🟣Where targets REALLY hang out 🟣What ALTERNATIVES exist 🟣Why choose MINE Your opinion means nothing. Market truth means everything.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Your crypto content is dead (and it's your fault) Be honest – most crypto content is terrible. It's boring, overly technical, and doesn't connect with actual users. You blame the algorithm, the market, or "crypto winter" - everything except your actual content.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Why your crypto content is failing: 🟣 Writing for your manager, not users 🟣 Obsession with sounding "professional" 🟣 Create perfect content instead of helpful content Nobody wants to decode a technical manifesto just to understand what problem you're solving.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Underrated community hack: Creating systems that turn passive observers into active contributors. Map the exact steps that transform lurkers → participants → contributors → leaders. Then design specific incentives at each stage that pull members toward deeper engagement.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
Community building for Web3 isn't about Discord members or token holders. It's about creating SYSTEMS where people develop shared identity and purpose. Design an ecosystems where each member has clear paths to contribute value and receive value.
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Ozair Akhtar pfp
Ozair Akhtar
@ozair
An ambassador program isn't just nice-to-have, it's your project's secret growth engine. The right ambassadors don't just spread the word. They build micro-communities, provide feedback loops, and create organic growth you can't buy. If you don't have one, start one.
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Ozair Akhtar
@ozair
Had a super FUNNN Community Call with the @fantv community. 💪💪 We talked about: 1️⃣ FanTV & #Web3 adoption 2️⃣ Future of #SocialFi 3️⃣ Upcoming airdrops & future plans 4️⃣ Addressed general community feedbacks The community is poised for success 🚀🚀
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Ozair Akhtar
@ozair
Giveaways, Quests, Task based rewards! You name it we got it. A lot fun stuff is coming next week on @fantv 🤫🤫 Follow us if you haven't already.
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