Ozair Akhtar

@ozair

61 Following

19 Followers

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Real Hot Take: You don't actually hate Discord You hate shitty servers designed by shitty community managers

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I understand the Discord hate. I hate it too. But what Discord offers, no other platform does. Telegram isn't close. Role-based notifications, automated contribution perks, interest-specific channels Discord solved it all.

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Your growth strategy should be embarrassingly simple: 🟣Find where your actual users hang out 🟣Understand what they genuinely care about 🟣Build and message around those realities Instead, you're caught in a CT echo chamber

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As a founder if you want your marketing team to get better, you should dedicate a weekly slot for all-hands product demos You'll be shocked how many marketers don't actually use their own app Can't market what you don't experience. Can't sell what you don't understand

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Content frameworks > content creativity When you find a format that resonates: 🟣Use it consistently 🟣Make it recognizable 🟣Own it completely 🟣Iterate slowly, don't replace Community is build on familiarity more than novelty

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AI is completely reshaping marketing talent: soft skills > technical execution curation > creation prompting > writing taste > skills judgment > knowledge Adapt accordingly.

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AI shifting marketer skills: soft skills > technical skills curation > creation prompting > writing context > content interpretation > raw data EQ > IQ vision > execution

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Your project's Discord is probably failing for 1 reason: No clear mental model. Is it: 🟣 A support desk? 🟣 A hangout spot? 🟣 A coordination tool? 🟣 A learning hub? Pick ONE and design everything around it. Trying to be all 4 = being none effectively.

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How to find your first 100 loyal users organically: 🟣 Be active in relevant niche communities 🟣 Engage in the comments of relevant KOLs 🟣 Best- Cold DMs Give first. Ask later.

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3 content game-changers that actually work: 🟣 Write exactly how you speak (even the awkward parts) 🟣 Treat social as your public journal, not a performance 🟣 Stop trying to sound smarter than you are Do these consistently and watch your engagement 10x.

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If you don't write like you speak, you're NGMI. Your audience can smell the fakeness through their screen. The best creators talk TO their audience, not AT them. Your natural voice is your competitive advantage. Use it.

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Its been ages since I have seen good KOL content. It's all the same copy-paste, generic ideas. No research, no deep dives. And don't even get me started on the botted comments. It wasn't always like this. Where do you think we went wrong?

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Biggest content marketing mistake: Creating content YOU want to make, not what USERS need. How you can FIX this: 🟣 Map exact pain points in the user journey 🟣 Create content that solves those specific problems 🟣 Distribute where those users already are

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Underrated content marketing hack: Creating systematic content that builds on itself. Instead of random posts: 🟣 Answers fundamental questions first 🟣 Creates clear pathways to deeper knowledge 🟣 Links logically to form complete solutions

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Community building mistake: Creating passive consumption environments. How to FIX it: 🟣 Entry-level tasks anyone can complete 🟣 Skill-based recognition systems 🟣 Progression ladders beyond tokens Shift from lurkers to co-creators.

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"Professional content" is killing your engagement. Translation: boring as hell, sounds like everyone else, and puts your audience to sleep. Drop the corporate voice. Be the person people actually want to hear from.

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Community building isn't about giveaways or Discord members. It's about designing SYSTEMS where members develop genuine shared identity. The best communities are carefully engineered environments where each interaction strengthens belonging and adds compounding value.

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Unpopular opinion: Your tokenomics are NOT a community strategy. If the only reason people stick around is token appreciation, you don't have a community. You have mercenaries. Build something people would use even without a token

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Don't write like you're delivering a TED talk. Write like you're texting your smartest friend at 2am with a random insight. The best content feels like a conversation, not a lecture. Don't be a podium guy.

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The best Web3 projects do ONE thing differently: They understand their products as SYSTEMS, not collections of features. Grasp how the user experience flows - from discovery to adoption to advocacy. Everything else follows from this understanding.

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