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Shivam Garg

@meshivam

202 Following
51 Followers
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So, you want to build a community? Great. But before you start planning logos, platforms, and welcome messages Answer this one question first. What’s the business problem you’re trying to solve? And I don’t mean some vague, spiritual fluff. I mean real problems. Measurable ones. The kind that keeps you or your team up at night. What’s the metric associated with it? If you can’t measure it, you can’t fix it. And if you got no problems? Then why on earth do you want to build a community? There’s no ROI in building something just because everyone else is doing it. And community is a long-term play — Not a trend, not a campaign, not a feel-good hobby. And please… Don’t throw around words like Branding, Awareness, and Growth. Growth in what? Awareness among whom? How are you measuring it today?
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