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Shivam Garg
@meshivam
So, you want to build a community? Great. But before you start planning logos, platforms, and welcome messages Answer this one question first. What’s the business problem you’re trying to solve? And I don’t mean some vague, spiritual fluff. I mean real problems. Measurable ones. The kind that keeps you or your team up at night. What’s the metric associated with it? If you can’t measure it, you can’t fix it. And if you got no problems? Then why on earth do you want to build a community? There’s no ROI in building something just because everyone else is doing it. And community is a long-term play — Not a trend, not a campaign, not a feel-good hobby. And please… Don’t throw around words like Branding, Awareness, and Growth. Growth in what? Awareness among whom? How are you measuring it today?
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Shivam Garg
@meshivam
“Branding”? Cool. What’s the actual metric you track to know your brand is growing? And for god’s sake, Don’t tell me you’re doing it to give back to the world. Not unless you’ve already made billions. Let me make this super clear with some real business problems: Customer Support is broken. You’ve got 1,000+ unanswered tickets every month. You want to bring that number down. MQL conversion rate is low. You want to move leads faster. Only 1 in 10 customers repeat purchases. You want to bump that up. These are real. These are fixable. And you can fix them with a community. Community is not some fancy accessory. It’s your Genie. But like any Genie, it only works if you know what to do with it.
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