Content
@
0 reply
20 recasts
20 reactions
Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
71 replies
53 recasts
508 reactions
@
0 reply
0 recast
0 reaction
Dan Romero
@dwr.eth
> Also I'll just add that when I say I think FC should advertise I don't mean Superbowl ads I just mean on a small scale to start, not a major campaign just an effort to get the app in front of new eyes. ā¤ļøāļø Who and what channel / format?
1 reply
0 recast
0 reaction
memeplex āØšš©šāØ
@memeplex
Since product is closest to twitter prolly have to pursue niche communities that get lost in the firehose of twitter Since technical knowledge is strong on the app from crypto audience Iād look at AI, biotech, VR, robotics and other intellectual based groups sharing information and demos about their projects with a strong DIY culture More likely to be able to utilize frames as well
0 reply
0 recast
1 reaction
