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@melissa

791 Following
726 Followers
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@melissa
Personal news: I've stepped away from my position as VP of Marketing at Alluvial, to pursue my own vision as an independent content marketing consultant & contractor. I'm so proud of everything our team achieved over the last few years at Alluvial, including Liquid Collective's growth into one of the world's largest liquid staking networks—and I'm also grateful for the opportunity to support & cheer the team on in this new consulting capacity. Let's collaborate! 🎉 Stay tuned for more information about my new agency (coming soon!), and don't hesitate to reach out if you'd like to work with me for content execution, content strategy, SEO/AIO optimization, GTM strategy, grant writing and proposals, editing, and more!
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We hit such a bad pothole this morning that my Subaru’s radio knocked itself from Yacht Rock to PRX: “What is the Meaning of God.”
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no cheating, drop your last saved photo no context
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Level up with this awesome guide from @mf on ✨separating the opportunity from the execution✨ including a super helpful opportunity brief template. I’ve seen Mark’s tactics and frameworks move mountains for startup teams! But this idea is also useful for wrapping one’s head around any kind of project.
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just checking in on my wallet
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. 🕯️ 🕯️ 🕯️ manifesting 🕯️ ETH pump 🕯️ this week 🕯️ 🕯️ 🕯️
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This is the way: AI appears to optimize just like SEO. When search-enabled LLMs hit the market, the same content from top spots I held became the cited sources. AIO = just publish as much as possible? NGMI. Publish better content with better metadata frameworks.
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-ˋˏ ༻❁༺ ˎˊ- kawase hasui
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Really appreciated this Intercept episode: https://theintercept.com/2025/02/28/briefing-podcast-trump-republicans-resistance/ “The current regime is of the bigots by the bullies for the billionaires” Great takes on mimetic value of messaging, and using that as a combative tool.
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web3-native evaluation standards are super important & undervalued tools to make onchain participation accessible for everyone. Industry standards from NORS & CCSS to Staking Rewards VSP help users evaluate a technical & fraud-riddled landscape of often-opaque infra be evaluated from a level playing field for risk-adjusted participation. Props for c4 for the community review frame 👇
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The new year flew by in a flurry of obligations — took a beat to reflect on the Lunar New Year this year. Resolutions (for posterity): Resolving to be more social in 2025: ✿ IRL: ~Purposefully~ carving more time for family & friends, near (together) & far (catching up) ✿ VTL: I mostly signed off all non-work social after 10.23, feeling deeply disturbed by the loudest rhetoric calling for people to be demolished. As I feel more comfortable easing back in, expression is a muscle to rebuild. Remembering to cast off fear: ✿ Always a path to build toward. Sending you a little love today, dear internet friend. Thank you for tuning in ♥
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Hahahahahaha ‘Mr. Wonderful’ says he’ll build USTikTok on a Polkadot parachain that the devs haven’t made an upgrade post on since mid-2022 Hahahaha like imagine onboarding 150M active monthly users to a platform that hasn’t been updated in 2.5 years Ahah fr they renewed their slot for $4600.00 in Sept Hahah
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First attempt at homemade sourdough pasta (hand cut, so it’s rough ! ) made with a quick alfredo & slow Albariñho So delicious, but the pasta recipe left something to be desired… I’d love to learn if you have a sourdough spaghet recipe you know & love.
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@melissa
Seeking: one marketing virtuoso who wants to express creative campaigns, playing a very real role in enabling the mainstream adoption of proof of stake blockchains. Join our team at Alluvial (https://alluvial.finance/) to launch innovative tech + build awareness of Liquid Collective (https://liquidcollective.io/), a staking protocol that saw ~$40M in inflows this month alone. Learn more & apply: https://alluvial-finance.notion.site/Marketing-Specialist-1230aa1ad5be806ca483d7366ef0069a ✨
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coming back terminally online after a nice social media break like
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Love this comparison between working in crypto & living in NYC from @mf 🍎 https://alluvial.finance/mark-forscher/
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These are so beautiful ✨
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Use LSTs responsibly
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I’m fascinated by this overview of the Libra Foundation’s redevelopment of Monson, a small town nearing the end of the Appalachian Trail, where we randomly ended up watching the totality of the solar eclipse this week. https://downeast.com/our-towns/monson-maine/ some screenshot essay reflections
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happy new moon & eclipse eve •‿• “Curiosity, vigilance, honesty, intellect, communication.” reflection on Page of Swords is just what I needed today ♡
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