mfn🌀

@melissa

792 Following

726 Followers

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Personal news: I've stepped away from my position as VP of Marketing at Alluvial, to pursue my own vision as an independent content marketing consultant & contractor. I'm so proud of everything our team achieved over the last few years at Alluvial, including Liquid Collective's growth into one of the world's largest liquid staking networks—and I'm also grateful for the opportunity to support & cheer the team on in this new consulting capacity. Let's collaborate! 🎉 Stay tuned for more information about my new agency (coming soon!), and don't hesitate to reach out if you'd like to work with me for content execution, content strategy, SEO/AIO optimization, GTM strategy, grant writing and proposals, editing, and more!

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We hit such a bad pothole this morning that my Subaru’s radio knocked itself from Yacht Rock to PRX: “What is the Meaning of God.”

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Too cuteee ❤️

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no cheating, drop your last saved photo no context

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Level up with this awesome guide from @mf on ✨separating the opportunity from the execution✨ including a super helpful opportunity brief template. I’ve seen Mark’s tactics and frameworks move mountains for startup teams! But this idea is also useful for wrapping one’s head around any kind of project.

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For real 😭 I’m really looking forward to reading the book

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@trish has been sharing some great takeaways from this book lately. smh feels like it’s been a 20 year cycle of Zuck Tries to Square Away How He Is Good.

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I volunteer at a food bank. They can use all the help they can get. This is infuriating. https://www.independent.co.uk/news/world/americas/us-politics/usda-cancels-funding-food-banks-schools-trump-b2713125.html

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just checking in on my wallet

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. 🕯️ 🕯️ 🕯️ manifesting 🕯️ ETH pump 🕯️ this week 🕯️ 🕯️ 🕯️

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For sure :) Amplifying the importance of the human touch as well!

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Yes!! Couldn’t agree more. Pt. 2 of this cast (but then it was too long so I deleted) was that the difference now is actually a new paradigm for how to channel visibility and awareness—no longer just how to be “at the top.” Become machine-readable instead of human-readable is bleak indeed 😭 But, IMO: get to top of page + capture CTR becomes get top citation + become the summary answer

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This is the way: AI appears to optimize just like SEO. When search-enabled LLMs hit the market, the same content from top spots I held became the cited sources. AIO = just publish as much as possible? NGMI. Publish better content with better metadata frameworks.

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we're all parts, parcel. of the whole.

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Agreed… I love how it’s both so vibrant and so calm.

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:) 🌸 agreed! Thank you

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-ˋˏ ༻❁༺ ˎˊ- kawase hasui

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Really appreciated this Intercept episode: https://theintercept.com/2025/02/28/briefing-podcast-trump-republicans-resistance/ “The current regime is of the bigots by the bullies for the billionaires” Great takes on mimetic value of messaging, and using that as a combative tool.

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