Maybe Im Wasabi〽️
@maybeimwasabi
Love when I discover a specific brand, product that I can stick with for the rest of my life (🤞) reducing decision fatigue each time I need to rebuy. What’s a brand + product you’d kick and scream if you went without? Could be food, tech, day-to-day thing like a pen or pan, item of clothing…anything.
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Renee Bigelow
@reneeb
Decision fatigue is something I work to reduce all the time. I have several on your list I can answer right away - Daily use black pen - PilotG2 Permanent marker - Sharpie Pan - all-clad Makeup - Bobbie Brown (I know my colors by heart) Food storage - Rubbermaid Brilliance Tech- iPhone & MacBook Pro
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Maybe Im Wasabi〽️
@maybeimwasabi
It’s interesting how loyalty to brands can be alleviate so much angst
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Renee Bigelow
@reneeb
A brand is a container for trust. Part of having trust means you can expect similar experiences with repeat purchases which in turn builds more trust. Trust is what reduces the micro decision angst.
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Maybe Im Wasabi〽️
@maybeimwasabi
This can also be applied to human relationships (which I guess in a sense is what a brand is)
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