Love when I discover a specific brand, product that I can stick with for the rest of my life (🤞) reducing decision fatigue each time I need to rebuy.

What’s a brand + product you’d kick and scream if you went without? Could be food, tech, day-to-day thing like a pen or pan, item of clothing…anything.

Decision fatigue is something I work to reduce all the time. I have several on your list I can answer right away - 
Daily use black pen - PilotG2
Permanent marker - Sharpie
Pan - all-clad 
Makeup - Bobbie Brown (I know my colors by heart) 
Food storage - Rubbermaid Brilliance
Tech- iPhone & MacBook Pro

A brand is a container for trust. Part of having trust means you can expect similar experiences with repeat purchases which in turn builds more trust. Trust is what reduces the micro decision angst.

It’s interesting how loyalty to brands can be alleviate so much angst