Farcaster

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

The first non-crypto adopters would probably be developers who like the “Twitter without the platform risk” story. 

That was a critical early audience within crypto, so it’s the smallest change of direction imo

Pragmatism (Security) at OP Labs.
Prev: ConsenSys & Coinbase.

Attribs: Friendly, curious, introverted, mid-witted.
Chans: /eth-security /maurelian /stoicism




Ok, so then you need more users, therefore you need more content to get more users. Chicken egg. 

Can you establish another beach head in some other underserved crypto adjacent community?

> developers who like the “Twitter without the platform risk” story. 

Developers want users. Not enough users for most venture back developers. Very few non venture backed developers building in crypto. A lot of the open source developers moved to Mastodon or Bluesky and don't like crypto.