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Anti-alcoholism poster from the Soviet Union. Ironically in contrast to contemporary leftism the USSR was clearly oriented towards promoting physical virility and strength in its cultural propaganda. And at least in theory they did not have a laissez-faire attitude towards consumption of drugs and alcohol.

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Is the thinking in this thread that: 
- alcoholism is bad, but we shouldn't impose that value on others, or
- the message is delivered within the wrong gender framing, or 
- something else?

The tricky thing is that being strong and healthy are objectively good things that we should strive for and not vilify. Power is necessary to protect a collective. 

Though I achieved that it is hard to balance messaging of respect for strength with supporting those in need.

I’m neutral on the alcohol good/bad messaging. I do see value in public messaging about its harms tho

But I guess I’m commenting more on the form this ad and other socialist “realist” propaganda of the era takes: using imagery that aligns good with power, virility, nationalism, productivity etc implying that all else is weakness, unpatriotic etc. Big authoritarian energy