Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

I agree this is a real problem, but flip-flopping from Farcaster to Warpcast back to Farcaster is a tough look. Just spitballing, but maybe just have multiple apps? Launch an 2nd app called Farcaster that is initially just a clone of the Warpcast app that is open-sourced without some proprietary features like the ability to buy Warps. Think of it like Chrome & Chromium. This would also allow Warpcast to evolve into a more professional/paid version like TweetDeck with stuff for pro-users with cast-scheduling, helpdesk/brand management, auto attendant for DMs, keyword search term monitoring, AI copilots etc.

Software Engineer @ Cadence Design Systems. B4: Stanford EE / Illinois ECE

This feels more complicated than just reverting the name TBH.

design @splits | /wireframe /latenightcrew /event-pass /feud

my comment was more so speaking to the specific action of splitting into two apps and calling one farcaster — that feels more confusing

My argument is basically: Reverting is also complicated for worse reasons. Separating Warpcast from Farcaster was done out of a strong cypherpunk principle: neutrality. Now we're reneging on principles for basically SEO reasons. There are so many things we're trusting Merkle to decentralize: DMs, Channels, the signup fee treasury, etc. It's not the end of the world but it's a butter knife on one's confidence.