Delulu Capital: A Memetic Activism Fund

What if you built a fund that hunts down culturally-relevant but down-bad public companies, activates their memetic potential, and unlocks delulu value?

Enter: Delulu Capital 

Example trade: $5 Peloton. It’s not dead—it’s just Netflix pre-streaming. Still shipping bulky hardware when they should be dropping Telegram fitness mini-apps and launching a memecoin on TON called (this stuff practically writes itself): peloTON.

Delulu buys in.
Delulu writes unhinged activist letters that double as more meme lore.
Delulu pushes management to embrace the meme, empower the meme, live the meme, love the meme.
The market responds, and Delulu valuations become real.

Disclosure: Delulu is long Peloton.

Poet-lawyer serving up narrative counsel. Passionate about developing language frameworks empowering us all to win it all.

CEO at Google • co-founder & rectangle mover at /icebreaker • icbk.me/j4ck.fc • /j4ck • /swagcaster • DJ sixsix

what if…where we’re going there are no checks…

because Delulu Capital is built entirely in public—as an open source public good.

We launch it as a meme coin—not a fundraising mechanism, not a financial product. Just an asset purchased for entertainment, social interaction, and cultural purposes, and its value is driven primarily by market demand and speculation about the power of memetic shareholder activism.

It’s a decentralized collective of artists, meme-makers, narrative architects who are passionate about memetic resurrection of all the presently “brick and morbid” companies. 

Like Macy’s…idk maybe they should turn their big main building into some
sort of culture house where it’s “thanksgiving every day.” Now it’s just on a sad slow motion death march to becoming the old Barney’s store in Chelsea. 

(Delulu could have possibly saved Barney’s by orchestrating a “mimetic merger” with Barney the dinosaur—a pairing tailor-made to do well on the purple app!)