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mark mollé
@marmo.eth
“Product‑market fit” in crypto is an inanimate notion in an already intangible digital world. What all crypto projects need is a peer-to-peer conceptual brand: an abstract peer-to-peer promise that humans grasp intuitively, triggering the emotional desire to take action; plus a concrete expression of the action they can take to obtain the glorious bounty of that peer-to-peer promise. Features, utilities are important for the to improve the concrete expression, but they don’t frame the peer-to-peer promise (neither do traditional branding and marketing techniques, logos, colors, and even names, which tend to be stuck in the inanimate product positioning era). That’s my nudge to @farcaster @dwr.eth and the broader cryptosphere. And huge shoutout to @j4ck.eth and @stephancill who actually made and delivered upon the peer-to-peer promise that made me a daily active member of the farcaster family. Both of these torchbearers should be given infinite invites!
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yerbearserker.base.eth 🧉🎯
@yerbearserker
Very interesting articulation that I’m finding very helpful as I consider and juggle a variety of things in my mind (& tomorrow on paper lol) Good to meet you and now following! 🫡
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mark mollé
@marmo.eth
glad to hear it! i’m really looking forward to open-sourcing more of this thinking and getting it into the hands of builders doing the most good. right now, only big, vc or well-funded orgs can usually afford this kind of work—and that’s def not the spirit of decentralization. if you’re a small builder and just want to bounce ideas around on how to architect a compelling relatable, authentic peer-to-peer promise, i’d be happy to help!
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yerbearserker.base.eth 🧉🎯
@yerbearserker
Absolutely! Sounds like a good plan : I’m the cofounder of EmpireBuilder /glanker which helps creators/builders/founders go from Dream to Empire with our v1 token tool stack & launcher (as a Clankers interface) + resources Really happy to have a number of artists, devs, memecoins, & projects testing & using it 🫡 EmpireBuilder.world But for now… bedtime 😉 Thanks for the framework concept and GN!
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