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YB
@yb
changing north star to page views instead of open rate h/t @reidtandy for explaining that this is the better metric to focus on
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Mark Fishman
@markfishman
Because it includes traffic from non-subscribers? I imagine total views would better capture the vitality of a post
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nuconomy.⌐◨-◨
@nuconomy.eth
Open rates became significantly less accurate about 3 years ago with changes to how providers process images partially due to privacy laws.
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YB
@yb
yep this as well as the fact that he mentioned there's always issues with how open rates are tracked that's out of newsletter provider control
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