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Sam (crazy candle person) ✦
@samantha
Random doubts in my mind: - I am afraid that I will plateau with learning how to make good candles. Like physically making them. I felt closer to perfection today than to making a shitty candle and it scares me because I need to find a new way or another thing to learn. - I am pretty sure I won’t reach my revenue goal of $100k by EoY. Right now it’s been an avg of $2.5k MoM. I haven’t done any other channels other than considering paid ads, TikTok, or retail. I haven’t started because 1. I’m scared and 2. I’m exhausted. - I’m afraid I’m spending too much on inventory. I feel like I’m iterating so quickly that a lot of the inventory gets wasted during experimentation. Tangibly I know the ways out. I know I probably have 6 months to improve on my physical candle making. I have to force myself to not be scared and just do all the distribution streams. Then I have to create an inventory chart to track expenses better.
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Marissa
@marissaposner
Thanks so much for sharing and being vulnerable. Tracking all the metrics/costs really helps see what you need to do to get there but it can still feel so daunting to cross that chasm. We are all behind you 🫶 FWIW I think TikTok content would do well and help you expand to a new audience. You can measure your cost per ad on TikTok and see if it is worth the revenue it brings in pretty easily.
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Sam (crazy candle person) ✦
@samantha
Thanks so much for your support Marissa. It’s easy to get granular, which I guess is good for me, the problem is just how to get there 😂 That’s good advice - are you familiar with TikTok ads?
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