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Maretus
@maretus.eth
If you’re bullish on Moxie, it shouldn’t be because of today’s free rewards (though they’re a nice bonus). The real reason to be bullish is what’s coming later—Moxie’s introduction of a new advertising model. Moxie Promote will introduce what I’ll call pay per action (PPA) advertising. If you’re at all familiar with Google, you will likely have heard of pay per click (PPC) advertising. It’s their main product and primary revenue stream. Moxie Promote is creating a similar product on Warpcast. This will give creators and channel owners a more direct path to monetization. If you have a large enough audience, you can bet advertisers will want to reach them and Moxie Promote will make this happen at the protocol level. Having spent most of my career in online advertising, I know how massive PPC is and I believe PPA could be just as big. This is why I’m bullish on Moxie. https://warpcast.com/betashop.eth/0x3e4a9e8d https://warpcast.com/maretus.eth/0x6ec40c39
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Stuart
@olystuart
I just hope it doesn't start becoming littered with ads... That could destroy FC. But I always wondered how they were going to monetize FC to pay back their investors, it's going to come one way or another, unfortunately.
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Maretus
@maretus.eth
That’s not how moxie promote works thankfully. Advertisers could pay people to take an action such as mint an nft, follow a certain account, watch a specific video, quote cast a particular message, etc.
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Metaphorical
@hyp
Would prefer to see more ways to promote quality content, or make content creators more money. What is the angle for that? Channel tokens for content creators or the fan tokens ... long term, after emissions run out? Why will Moxie be better than say USDC PPA?
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Maretus
@maretus.eth
The only way to use Moxie promote will be to pay with moxie. And I believe it will be the only advertising primitive at the protocol level. I think this would reward content creators for sure. Only those with actual human audiences would get recurring advertising revenue. Only good creators have real human audiences.
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Metaphorical
@hyp
Love the focus on authenticity from real humans both in FC dev team and Moxie rewards. I have no doubt both teams will walk line so adverts don’t push people to spam their fans. 🤞
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