User Research

Founders

I’m about to embark on 100’s of customer interviews

What are your key tactics to get the most out of these?

Midwest mom in a California dad bod || Ruthlessly pro Farcaster

user experience researcher /openux || wisdom hunter /manansh || writing manansh.xyz

@mcbain why are you doing 100's of customer interviews? 

are these sales calls or learning calls?

In that case, you don't need to chat with 100's of people.

If you're disciplined with how you're defining the segments you're going after, you'll probably find thematic/problem saturation at around 12 people per segment.

Are you exploring different segments are just one?

*or just one

Like what other people said in the thread -> The Mom Test is a great resource.

If you want more specific interviewing sauce, happy to take a look at your research questions/interview guide and tune it up if it needs it.