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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Michael Pfister
@pfista
The clearest problem to me is universal identity email is antiquated, cumbersome, and poor ux. there are stories of being locked out of google and icloud. there's an opportunity here for farcaster as protocol to be the new identity layer for the internet (with social graphs built on top). the interoperability with payment rails is a huge plus i agree consumers do not care, which means that you need to focus on selling the protocol to every new social app that is being built out there which is more so getting into tactics, and I don't really have a good idea either https://warpcast.com/pfista/0xc9a3c159 https://warpcast.com/dwr.eth/0x61b2d88e
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Dan Romero
@dwr.eth
Identity is downstream of utility. Need to generate massive consumer utility through entertaining and interesting content in order to earn the right to be an identity. This is how email, phone numbers, Apple, Google all are sign in options for mass market consumer apps.
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welter
@fun
if interesting and entertaining content is the goal, is farcaster competing with twitter/tiktok/instagram?
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Kiddโ๏ธetro ๐ฉ
@lorenzo-007
Letโs say Twitter remove that other 2 for now
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