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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Michael Pfister
@pfista
The clearest problem to me is universal identity email is antiquated, cumbersome, and poor ux. there are stories of being locked out of google and icloud. there's an opportunity here for farcaster as protocol to be the new identity layer for the internet (with social graphs built on top). the interoperability with payment rails is a huge plus i agree consumers do not care, which means that you need to focus on selling the protocol to every new social app that is being built out there which is more so getting into tactics, and I don't really have a good idea either https://warpcast.com/pfista/0xc9a3c159 https://warpcast.com/dwr.eth/0x61b2d88e
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Dan Romero
@dwr.eth
Identity is downstream of utility. Need to generate massive consumer utility through entertaining and interesting content in order to earn the right to be an identity. This is how email, phone numbers, Apple, Google all are sign in options for mass market consumer apps.
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welter
@fun
if interesting and entertaining content is the goal, is farcaster competing with twitter/tiktok/instagram?
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christopher
@christopher
identity *is* utility when it's used in the context of data and personalization. both consumers and producers benefit from a shared identity. the nuance here is that Farcaster might not be a good IdP, which today is much better served by other means or trust assumptions.
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boscolo.eth
@boscolo.eth
Apple and Google are authentication layers on top of what is essential email as identity. The two dominant Internet identities are still email and phone numbers. Note, both are federated and not owned by one company, and both support actual direct 1-1 message communications (email / SMS / voice). Facebook is only social that has come close to challenging these two as a ubiquitous identity, and it is in decline. I mention this, because I do actually see a path where Farcaster accounts could actually be a contender as a ubiquitous identity due to its utility. But, it requires that Farcaster expand from just social to communications. If DCs were an open protocol, we could build p2p voice/video apps on top of it, and replace existing SMS and voice.
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