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Locha ⚡️
@locha
We’re excited to announce the launch of /fuul channel ⚡ Fuul is an affiliate marketing protocol that lets Web3 projects pay out commissions or share revenue on-chain with affiliates. How does it work? Let’s get into it 👇
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Locha ⚡️
@locha
Affiliate programs on the Fuul protocol are smart contracts that have their own: • conversion events • payout rules • budgets Upon successful referrals, affiliates claim commissions directly from the contract.
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Locha ⚡️
@locha
Conversion events: • could be one or a combination of triggers (events or functions on a smart contract or off-chain event) • should ideally be revenue generating events that allow crypto projects to share part of those revenues with affiliates
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Locha ⚡️
@locha
Through payout rules, projects define how much they are willing to pay out to anyone that refers users that convert into such conversion events. Payouts can be: • Defined as fixed or variable (%) • Paid out in allowed tokens • Split across affiliates and end users
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Locha ⚡️
@locha
Budgets are escrowed into the program’s smart contract. Why? • It gives 100% security to affiliates that as long as the affiliate program is live, funds will be available for them to claim as they refer users successfully • It automates the payouts process for projects
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