growth

So much talk about points programs, but let's talk numbers 💫

Today I wanted to cover one of the first points programs ever: Blur
 
Does it pay off to do a points programs?

1/ Blur: the NFT marketplace that used points to give us a go-to-market masterclass 🧵👇

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

saw in a joel john study about blur like points program leading to 18x retention in some cases..

Building community at @Intract. While experimenting with airdrops & how to do them right.

I didn't have that metric, thanks for sharing!