Considering a points program? Don't make these 3 common mistakes.

Your promise is only as good as its delivery 👇🏼

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

Many projects have put themselves in that position by falling into these three deadly mistakes:

A) Not being explicit about what points will transform into 🤌🏼

If you don't clarify, people will expect tokens. Whatever it may be, make sure to communicate explicitly.

B) Unsustainable rewards 📉

It's okay to overdeliver rewards in the early stage to reward early adopters, but make sure to think about how these could scale.

Build a model in Google Sheets to understand how the program will scale. Break it down into "epochs" if needed.

C) No transition plan after token launch (if token launch) 💣

This one might be the most dangerous and most common.

Not to mention, if users are only using your project to farm a token, then you have an even bigger problem.

What incentives will ensure user loyalty?

I'd love to put together a more comprehensive guide on how to plan for a points or incentives program

What are other mistakes you've seen projects fall into?

Any frustrations you had as a user of these programs?

Please share in the comments or DC 🫡

The one thing you want to avoid when launching any type of marketing program, be it an affiliate or points program, is 

sacrificing long-term growth for short-term gains. 🧨