I dug into Twitter’s website traffic over the past 90 days. The data highlights an even larger downtrend of activity across social media platforms. See for yourself...

I'll follow-up with an analysis in part 2...

https://lizh.substack.com/p/social-media-is-in-a-bear-market

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thanks, i was too. It’s interesting the platforms follow the same flow (low Sep, tiny spike in October and then decline into November and December). I looked into Mastodon. Online and a few of the other servers and the growth % were smaller but followed the same flow as the mastodon. social so i just stopped there 

some interesting data, Liz. didn't expect a decline across the board. 

the Mastodon numbers are higher, of course, since you only considered the biggest instance. I understand the approach, though.

The only problem is externality pricing.

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December is actually the high time / busy season because of the holiday season. Things get slower in January historically.

Is this a cyclical decline that happens every year as we approach December?

The “last 28 days” bar substituted for a full December is probably not a good approximation but not too bad (you’re essentially reusing the last week of Nov as a proxy for last week of December). There’s seasonality here to be factored out too. The right way to do this comparison is YoY for each month.

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