A fun change I've seen is now many investor updates ask if investors can help amplify an announcement on both Twitter/X and Farcaster :D

Developer ecosystem @farcaster, co-founder @bountycaster. Previously: co-founder of Scalar Capital, product at Coinbase, co-producer @ethereumfilm

Makes sense. Why put the sweat equity into building an account when someone can just pay to have it broadcasted to everybody?

They are getting more involved. That's how it should be. Marketing should be everybody's business.