A hidden barrier to crypto adoption (rn BTC+ETH): price psychology. 

In tradfi, companies do stock splits when prices get too high bc people prefer 'affordable' whole numbers. 

Nobody gets excited about owning 0.043 BTC (even tho that’s a couple thousand $$). We don't have ‘crypto splits' - so how do we solve for this psychological barrier when a single coin costs >$1k?

We had a better idea.

Sparks: a new unit of measurement for Ethereum.

1 ETH = ✧1,000,000

Read more:
zora.co/writings/sparks

Jacob and Zora have this concept of “splitting ETH” 1,000,000:1 with Sparks

Ex-VC. I like making bread (literally and figuratively) 

/new-york by day 🗽 /untzuntz by night 😈 Fan of eating tacos and bringing people together, often at the same time 🌮

Yeah I think this is needed. Sparks for ETH, Satoshi/Sats for BTC. Problem is normal people don’t associate them yet.

Jacob and Zora have this concept of “splitting ETH” 1,000,000:1 with Sparks

https://warpcast.com/jacob/0x038f701b

This is one reason why ppl like memecoins

Owning 1,000,000 of something feels better than holding .0000001 of something

Just launch more ETFs to reduce unit bias imo