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Over the past year, several of my personal marketing initiatives have strategically leveraged the concept of "cringe"—a phenomenon where elements initially perceived as awkward, embarrassing, or uncool are recontextualized to become desirable or even trendsetting.
I root myself in the deliberate embrace of the unconventional, Consider, for instance, the trajectory of subcultures like furries—a topic I explored in great depth, unlike most outsiders that enter this subculture with a sense of humor and irony, I went in with nothing but an open mind and looking to learn deeply about the world of furries. I don’t look down on what is “cringe”.. I aim to find beauty in every subculture. that means taking the time to research and opening myself up to judgment.
Much of my work operates as a form of social experimentation,
by intentionally engaging with the boundaries of cultural acceptability, I seek to explore whether it’s possible to reframe narratives and shift collective perspectives.. [part 1] 4 replies
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