Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Assuming there's a desire to maintain a standalone protocol, is there an opportunity to rebrand that to some other third thing?

Warpcast -> Farcaster
Farcaster -> The Cast Protocol

Tbh I’m not attached to farcaster as the name for the protocol, I just think it is actually important for the client to have a different name from the protocol

I like the idea @runninyeti.eth suggested here. If the client becomes Farcaster maybe there’s an opportunity to rename the protocol for the sake of preserving this distinction

Technowatermelon. Elder Millenial. Building Farcaster. 

nf.td/varun

Tbh I’m not attached to farcaster as the name for the protocol, I just think it is actually important for the client to have a different name from the protocol

I like the idea @runninyeti.eth suggested here. If the client becomes Farcaster maybe there’s an opportunity to rename the protocol for the sake of preserving this distinction

https://warpcast.com/runninyeti.eth/0x2f31eb1d

This doesn’t solve the problem Varun just described.

The challenge is Farcaster has 10-100x the brand recognition.

Bluesky is actually a vote for -- the consumers gravitate toward the app brand. 

The argument is the Farcaster app brand (the original strategy) was the correct one. And we're still early enough to correct that.

i agree but
1. i think the problem varun is describing is something that is completely avoidable i.e. warpcast is confusing their users in their messaging
2. from what i can tell they view farcaster as the stronger brand and therefore want it to be the name of the product to help short term conversion rates (?) https://warpcast.com/dwr.eth/0x4eb30810

imo the name is unimportant and a rebrand will be even more confusing at the cost of neutrality

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