“Simplicity is the ultimate sophistication.“ - Leonardo da Vinci

Make things easy is hard; make things complicated is easy. 

Golden rule of communication: complexity creates distance.

From the top of my head - Base (example: their explanation of Smart Wallets is very easy to understand even for newbies), Airstack are doing an amazing job with communication too (very clear wording, examples)

Ready Write Own book is a great example too

Is there anyone in this space that you think embodies this rule? I personally have no candidates off the top of my head.

Founder Bluesequoia.org | Scrum.org trainer | Co-Active Coach | On a journey toward peace and agile frontiers

Last one: so true
I fall into this sometimes.

Writer | Book lover | Hobby Classical Guitarist | Marketing /subsquid | /classical music nerd and /postcards lady

indeed. 

One of my colleagues taught me a great lesson in coms: if it could be interpreted in any way, you should find another wording to make it crystal clear.
I believe this could be translated into many areas in life

"Simplicity is the final achievement" - Frederic Chopin echoed this.

So true, it's so much harder to craft a simple sentence conveying meaning than just blabbering on with complex words.

The myriad nature of experience, simple

I love this, to distill intuitively into essence

Yup.  Reminded me of this:

“Before you play two notes, learn how to play one note, y’know? And don’t play one note unless you’ve got a reason to play it.” ~ Mark Hollis