Founders

Design

REWIND D4DATA
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D4DATA was one of those projects where strategy and the power of process led to results we can truly be proud of. It wasn’t just a brand—through its architecture, we defined three levels of naming: D4 + DATA = D4DATA.

Three brands tailored for different needs, adapting and transforming depending on the environment—like a Kendo fighter, like the soul of a warrior...

Explore the full Case Study at: https://wearefloc.com/work/d4data

This feels like forever ago (2021) when I launched an onchain ETF with Index Coop called the Data Economy Index focused on data and AI tokens. 

It was super fun working with floc on the branding and design before we launched and I think the brand was a big reason we got to $4M TVL with no token incentives

Unfortunately Index Coop didnt get the vision and shut it down in late 2022 right before the AI token run.

Building/playing a self-actualization game based on tamagotchi /jinni 🧞

Leading @zujapan

Clojurist, interactive artist & adorable cryptoanarchist 😽

Once again the paradox of arriving early and not getting the momentum right. At least we were able to make a great project that has allowed us to continue building in the ecosystem…