IDK if this will help anyone, but we got coverage in Techcrunch at work by sending a good email to the right person. We didn't pay or anything. Been seeing some FUD about that on my X timeline and while I don't want to get into it over there, I will happily tell you over here that ... it was just an email

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

Turns out good ole-fashioned PR still works

Hopefully this reminds other practitioners out there that despite all of the focus on the growth, optimization, AI, and martech, if your mix doesn't include basic foundational principled techniques based on human connection you are ngmi,

proof that sometimes all it takes is a well-timed email