Web3Marketing

“Build it and they will come” is a lie.
Today, I caught up with an amazing live session from last week with @emilyy : How to get users (DefAI edition) [link in the comments]

tl;dr: users don’t just show up. You have to make them want to. And here’s how. 👇

1⃣ Strategy ≠ Tactics. 
Posting on X or running hackathons isn’t a strategy. Start with who you’re targeting, why your product matters, and how you stand out.

2⃣ Features don’t sell, benefits do. 
Users don’t care about your blockchain’s TPS. They care about how it improves their experience.

3⃣ Your first users: go direct. 
Cold outreach works when done right. Be direct, provide value, and make engagement effortless.

4⃣ Messaging must be consistent. 
If your brand positioning shifts constantly, users won’t trust you. Keep messaging aligned across channels.

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

I’m reading through StoryBrand framework and it has cemented the idea in my head that most users will give you a try if you give them the right information. Nobody likes change and trying something is change. 

Also 100% convinced that to differentiate yourself in the ai space it’s via personality of your agent not function.