if you're looking to onboard web2/normies/[insert any other] users into your crypto app, what are some design principles/features you should definitely have?

some that come to mind:
- Embedded wallets via email/social login
- Gas sponsorships

anything else?

Here for 'Proof of' tokenisation and on-chain Commerce and /halfwayhouse chat.📈 /growth at poap.xyz I 🟪 /purple DAO 🦁 @safary 🙃 @serotonin-hq 


⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
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- not having to sign two transactions. 2nd one creates frictions and raises concern that 1st one was an error. At least better explanations

- remove lingo ( @sandiforward) had good suggestion