Alexander C. Kaufman
@kaufman
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Brennen Schlueter
@brennen
I’ve been curious about who is working on the industry campaign to change perceptions. Like the “got milk?” for nuclear.
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Alexander C. Kaufman
@kaufman
In many cases it’s not the industry at all. It’s the grassroots pro nuclear movement. In much the same way much of the most convincing pro solar advocacy doesn’t come from companies like SunRun
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Brennen Schlueter
@brennen
Got it. It seems like there needs to be a coalition effort to shift perceptions. Because I’ve looked into the grass roots effort, and they look like a high school project/club.
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Alexander C. Kaufman
@kaufman
The industry itself just started running more ads
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Brennen Schlueter
@brennen
Any that you think are effective or good? I haven’t seen them yet.
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Alexander C. Kaufman
@kaufman
I'm struggling to find the ones I saw, which were clearly modeled on the "plastics make it possible" campaign from a decade ago. But here are two from Canada that were in a similar vein: https://www.youtube.com/watch?v=8S2oOWSTqWg https://www.youtube.com/watch?v=0h5uPYOxTGE
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Brennen Schlueter
@brennen
There are some decent messages in that top one, but they’re going to need a bolder approach to capture people‘s attention and shift perceptions. 1. Pick one message and hammer it home. I’m seeing an ad trying to land 7-8 messages. 2. Be bold in the way it’s presented. These ads look and feel like any other energy company. If you come across anyone trying to solve this problem, I’d love to help them.
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