Reporter and writer. I cover energy, climate change and geopolitics. Contact me via my website www.alexanderckaufman.com and subscribe to kaufman.substack.com.

I’ve been curious about who is working on the industry campaign to change perceptions. Like the “got milk?” for nuclear.

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

Got it. It seems like there needs to be a coalition effort to shift perceptions. Because I’ve looked into the grass roots effort, and they look like a high school project/club.

In many cases it’s not the industry at all. It’s the grassroots pro nuclear movement. In much the same way much of the most convincing pro solar advocacy doesn’t come from companies like SunRun

Maybe they should not even use the word nuclear?