It feels like promotion of virtue is a valuable social function and neither bigcorps nor government are incentivized or interested in doing it in the US?

Possibly explains the popularity of "12 rules for life" etc. Also I feel like it's an underappreciated theme in @balajis.eth's writings on network states.

Yes. Virtue is good because it’s decentralized self-control. The more virtuous the society, the more self-disciplined, the less need for centralized law enforcement, rules, and punishment in general.

Virtue is why we can have nice things.

You can feel this contrast in Apple stores. 

Compare Japan and Korea to California.

In Japan and Korea, none of the electronics are bolted down because it’s a high-trust society.

A video just went viral of a man in California looting an entire store. No one stopped him.

Which society would you rather live in?

reply guy, meme maxi, and silly goose.
/network-states believer. Hosting /fantasy-football 

Just 1 of 66 Digital Citizen of Theopetra (theopetralabs.com)

Crazy to me that it’s controversial to consider virtue and values as important these days

In Japan, you can leave your MacBook Pro at the table at Starbucks while you visit the restroom. Unthinkable in most countries.