kagami 🎩 on Warpcast

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Jacob pfp

good design is one of the highest leverage things for a company, and yet i still go to openai to create mediocre graphics and brand assets i think the challenge is that it's very difficult to articulate visual identity at the early stages, and design requires as much iteration and discovery as product thoughts?

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kagami 🎩 pfp

one of our first steps for developing a brand in a box is moodboarding. instead of jumping straight to articulating a visual identity, it’s about grabbing inspo for look/feel/vibe before jumping into taking an initial shot at developing branding concepts. then we’re able to share a few different boards for a client to call out what they don’t like, what they like, and what may inspire them more. can be done async via figma comments or in-person. but it’s really about capturing those initial strong gut feelings.

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Jacob pfp

i think that's where i'm struggling i haven't had a strong gut feeling about a particular design concept in a while maybe a symptom of the times and ai oversaturation or maybe it just takes time

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kagami 🎩 pfp

then i think you can also just look for inspo from different brands that you like, collect looks/vibes/designs that resonate with you, or just jots words down on what you want the brand to feel like. bad ex: want something to feel exclusive like the amex black card or rolex

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Jacob pfp

lately, i've been inspired by the olympics i like how it's an ancient brand that's rooted in history and tradition, yet every 2/4 years it's reimagined by a new creator in a modern context plus i like the association w atlas and the rings idk why i only thought about it recently, but it's interesting and i want to figure out if there's a cool way to express it

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kagami 🎩 pfp

what parts of the olympics brand do you like? there’s also always the question of brands/looks/feels that you don’t like or don’t vibe with you

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Jacob pfp

i like that it's kind of a headless brand every country takes the rings or some greek art and kind of does something new w them i also think there's a lot there about the iconography of competition and identity

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kagami 🎩 pfp

ever tried dropping this into ai to see how it develops some mood boards or finds similar brands? maybe it could also find you a history of olympics branding to look through to see what you do/don’t like

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Jacob pfp

i had not thought to do that lol that's a great idea! will do now while i'm putting my son to sleep

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Jacob pfp

i think there's something here...

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kagami 🎩 pfp

feels like a good start for icons for the various games

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Jacob pfp

yeah most importantly i like that it's a lot of different events that all feel like the same thing

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