Design

good design is one of the highest leverage things for a company, and yet i still go to openai to create mediocre graphics and brand assets

i think the challenge is that it's very difficult to articulate visual identity at the early stages, and design requires as much iteration and discovery as product 

thoughts?

one of our first steps for developing a brand in a box is moodboarding. 

instead of jumping straight to articulating a visual identity, it’s about grabbing inspo for look/feel/vibe before jumping into taking an initial shot at developing branding concepts. 

then we’re able to share a few different boards for a client to call out what they don’t like, what they like, and what may inspire them more. 

can be done async via figma comments or in-person. but it’s really about capturing those initial strong gut feelings.

crypto pm @ sp-ce | building ui/ux for the masses for companies like wormhole, pyth, and zksync 

then i think you can also just look for inspo from different brands that you like, collect looks/vibes/designs that resonate with you, or just jots words down on what you want the brand to feel like. 

bad ex: want something to feel exclusive like the amex black card or rolex

i think that's where i'm struggling 

i haven't had a strong gut feeling about a particular design concept in a while

maybe a symptom of the times and ai oversaturation 
 
or maybe it just takes time