Farcaster

Why aren't you "marketing" to increase the number of "creators" to increase supply of interesting and entertaining content?

- Marketing is something you do when you have a clear, repeatable value prop; it's a post-product market fit behavior

- Sales is what you do when you haven't figured out the repeatable process and requires a lot of talking to users, product iteration; if you don't have a repeatable sales process, this cannot be outsourced beyond the startup's founders

as someone who straight up asked @dwr.eth for a job once and regularly gets tagged in “hire ted” casts or DCs

i’m 10000% aligned with his take on focusing on product and not marketing for growth

in fact, my POV is that it would be dumb AF to hire a marketing team right now

what would they do? what would i do?

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

I've been a practitioner in the industry for 20+ years and I agree with this take 100%. Lauding the choices he/they are making around sustainable, organic, product focused audience recruitment and retention. Anyone that thinks "marketing" and/or "advertising" would be helpful, doesn't understand how either/both work.