Juli 🎩↑ on Warpcast

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I feel like people just assume “marketers” are like these abstract entities that just autonomously generate growth. Like you just drop a Marketer on the team and the numbers start magically going up. Nobody has ever been able to outline a specific actionable thing that such a marketer could/would do to lead to growth. They just say “need marketers”

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Fundamentally, marketing doesn’t fix a bad product, and right now the product is “bad” to the extent there is not any repeatable thing driving retention. In its current state, Farcaster is mostly a “community arbitrage” for a certain crypto-forward, early adopter, builder/builder-adjacent crowd. It can last for a while because they have runway but it’s still default dead until that gets fixed, no amount of new user signups changes that

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Juli 🎩↑ pfp

Here's 2 actionable things I've asked for many times. A single "marketing/community" lead could take these on. 1. Onboard some crypto communities that live in niche discords or niche telegrams. This means helping them set up warpcast channels, onboarding their core community of 50-100+ people, helping with modding, first frames, etc. 2. Make 3 crypto channels top of class (for example Crypto news/Trading/DeFi/etc.) by seeding some channels with crypto influencers (that run already a tg chat), modding them well & highlighting them vs the other channels. This isn't about mass marketing campaigns yet but rather a targeted marketing approach to - overcome issue of onboarded individuals dropping off - do select hands-on community growth which should grow powerusers (groups), engagement in top discussions, provide great insights to the team for product improvement - grow core communities + distinct communities & enable each of them to become a strategic network catalyst

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Both of these assume the problem is getting people on here, my point is the problem is keeping them here/making Farcaster more valuable for them than their current social platforms. Ansem doesn't use Farcaster because Twitter is better than Farcaster for his needs. The Terraforms community doesn't use Farcaster because Discord is better than Farcaster for their needs. Even if Dan paid them a million bucks each to join and hand-held their whole onboarding, it wouldn't fix the core problem which is that Farcaster needs to be a fundamentally superior place for individuals and communities, which it isn't right now. That core problem is a product thing, not an onboarding thing

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Juli 🎩↑ pfp

tech product (channel + tools; not tw feed) seems competitive for some communities vs discord/tg (ofc role management, chat makes a difference for others) 👜But nobody puts in the work (content, modding, engagement, onboarding) to make the ACTUAL PRODUCT = WARPCAST CHANNEL successful (vs discord, tg) 1️⃣Make a few channels so good & big that sig amount of people COME BACK DAILY. > I'd do it in collab with people from other platforms who put in the work daily & can bring a following like news curators, crypto chats on tg (>Daily Ape) or traders who've proven to be influential (>ftx; Farcaster = 0; Caveat: costs) 2️⃣Onboard communities, not individuals as they are easier RETAINED. > can't target Sol to leave Tw for Wc or the 5 projects successfully using Discord with 5 mods but you can target the ones - not successful with current setup (99% with 10 active users in niche discord despite 2 mods, spammy tg, no reach on twitter); whether they are from near, cosmos, or eth defi AND help them

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Juli 🎩↑ pfp

Ultimately it seems - Warpcast tries to challenge Twitter without actually challenging them (as dwr is an elon fan & seems to believe he needs some killer feature first, not just focus on onboarding community & moving towards some new algos, values, distribution engrained) - there's lower hanging fruit that Warpcast has built towards (crypto integrations, channels) but doesn't yet target hard or hands-on (1000+ crypto communities need to chat, organize and want to participate in daily industry-wide crypto conversations) hands-on onboarding is an expensive marketing move. It takes time (I wouldn't expect the CEO to do it) but I don't see why this isn't tried (among many other growth experiments). IF Warpcast had a great crypto channel and a great crypto news channel, you could also run instagram ads to just bring in users. For me, everything is downstream from having some good channels (also because I don't believe in the main feed with the few users, my existing xp, etc.)

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