Launching "too soon" is a great tool for finding PMF. When you choose to schlep a new product and the work starts to get overwhelming, you're motivated to scale it, and when it doesn't reach that level you're more likely to kill it and move on because it's still noticeably painful to maintain.

Head of Engineering at Courtyard.io, bringing physical collectibles onchain. nf.td/joe /courtyard /backend

Example 2 is a service we offered about a year ago to digitize your collection at home. Instead of building a pipeline to take user images, render them, and output a 3d model, we put up a Shopify storefront, let users upload images, and email them the result. The result? Almost 0 users! Small investment, easy to kill

Example 1 is an "automatic buyback" feature for our pack drops. We started out making manual offers after users revealed their cards. It's a great way for users to get value quickly and for us to get cards at a discount, so they've been accepted at a high rate! So tonight I finished the automation and tomorrow we 🚀

Ha I tend to bash a project over the head and hide it rather than complete kill it.. then end up paying to maintain it for years because I can’t let go 🙈 every project has a bit of me in it.. the passion, the energy, the not seeing the kids that weekend because I was working on it.. just not ruthless enough