Joey DeBruin
@joey
Is there any really good resource (book, course, article, podcast) on naming things?
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Joey DeBruin
@joey
Mostly I'm of the opinion that there are far bigger fishes to fry for a small startup, but after 10 years of that I just find it an interesting area to get to know the theory. I had dinner with a head of brand design at Amazon and it's super interesting to hear the process they use to name new stuff.
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Maybe Im Wasabi〽️
@maybeimwasabi
The thesaurus is your friend, so are people that are just really good at it. It’s an art.
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craabit
@craabit
I really like this framework: https://www.notion.so/Naming-db950675af65465196de4d465ceb1b3e?pvs=4 Grabbed this from a client a couple of years ago. He had put this together for his team. But you can adapt it to just use it by yourself.
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Nick Ducoff
@stoic
https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001
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Mike Elias
@harmonylion
The New Yorker has done some fun writing on this. https://www.newyorker.com/magazine/2016/11/14/whats-in-a-brand-name (crowdsourcing ideas probably couldn’t hurt 😊)
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Cameron Armstrong
@cameron
ChatGPT 🤷♂️
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Brent Fitzgerald
@bf
this is such a great question. I think about naming and how it affects people and groups a lot. one related direction could be getting into semiotics? since a lot of what goes into a name is what it signifies and the imagery/symbols associated.
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Maybe Im Wasabi〽️
@maybeimwasabi
Oh also - you really have to think about possible connotations and first gut reactions or associations. You don’t want anything that has any kind of initial negative connotation.
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Bayram
@bayka.eth
Liked chapters 9 & 10 n Trout’s Positioning book
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Shreyas 💜
@shreylife
https://www.productmarketingalliance.com/whats-in-a-name-adding-method-to-the-madness/
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