Your job isn't to serve a market, it's to shape the market. The people you serve should be united by the narrative you put forward and benefited by your product. Without the former, the market you're serving today will inevitably disapper.

shaping the ideas that shape us /native /believein 🇵🇸

This is the role of narrative r&d: worldbuilding, market making, network craft, etc. 

Whatever you want to call it, the goal is the same: give people something to believe in that will hold them together despite the chaotic environment.

The internet accelerates network entropy. "Winning the market" is a fools errand if that market won't look the same tomorrow.

highertbd.com // beers on me in /thegarage

the market is a specific network of people buying a specific good/service at a specific point in time

what are meaningful differences between serving a "market" and serving "people"