Your job isn't to serve a market, it's to shape the market. The people you serve should be united by the narrative you put forward and benefited by your product. Without the former, the market you're serving today will inevitably disapper.

shaping the ideas that shape us /native /believein 🇵🇸

The internet accelerates network entropy. "Winning the market" is a fools errand if that market won't look the same tomorrow.

This is the role of narrative r&d: worldbuilding, market making, network craft, etc. 

Whatever you want to call it, the goal is the same: give people something to believe in that will hold them together despite the chaotic environment.

Everything I've learned and experienced speaks to this as the ideal. 

For small creators, it's tempting to try to please the market and shift to meet those expectations. 

I'm feeling its better to find a lane that feels right and is sustainable, and to provide the "why" that connects people to what one is creating.