Farcaster Rewards are great. 

If they can scale ~10-100x we will start to see people who can make a full-time living off of posting content on Warpcast, even if they have no other form of monetization. 

That's powerful.

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

Do you think this financially makes sense for Merkle? e.g. giving away $1k/week to the top 10 and $500/week to the top 30?

doesn't matter if its sustainable, just needs to work

study fortnite and how they became popular

giving away money for tournaments, it became extremely competitive. anyone was able to enter

they scaled it with growth to the point of a 30m prize pool back in 2019

now they direct that money into their world building features, paying creators to create for them. some kids are already millionaires from just that in last few yrs

off the back of the popularity, they've been able to lock in many IPs. I would say that's more than worth what they've spent